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19th june 2008
On the occasion of
74th PITTI IMMAGINE UOMO
CLASSICO ITALIA night.
Palazzo Pitti
Cortile dell'Ammannati
Florence. |
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Welcome
Man's elegance
We represent something really unique: the 22 companies heading up to Classico Italia, a consortium which in the latest 19 years has created with Pitti Uomo attic a place devoted to preserve the legacy of man’s elegance made in Italy. Not just a blind link with tradition, but a continuous research, the will to shift from the most classic elegance to the excellence in contemporary man’s wear.
Classico Italia is also a means to defend the uniqueness of made in Italy. The companies within are in fact complementary among themselves, do not overlap, but they represent altogether one strength: Classico Italia is like a virtual shop of Italian man’s wear. From shoes to shirts, from the most formal to the casual chic clothes, from accessories to haute-couture, our consortium supply shops - the joining link between producers and end users - with a high-level total look, able to satisfy all demands of a refined and smart customer, even young and sometimes wearing informal clothes.
Classico Italia members are companies linked with industrial craft smanship but focused on future markets. Companies which, after being, oriented exclusively on products, are now market-oriented. Often they have reached the second, maybe third generation, so that many young have leading positions: they have merged tradition with the needs of new markets and with the most innovative marketing. It’s also thanks to them if Classico Italia, with total sales for Euro 480 mn, proposes itself as the leading group of Italian super-luxury.
Claudio Marenzi
Classico Italia chairman
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